Marketing for Escape Rooms

6 Marketing Strategies For Escape Rooms

Escape room owners put in a lot of blood, sweat, and tears to make their businesses succeed. Many months are spent in building interactive spaces and planning compelling games for people to enjoy. Unfortunately, most escape rooms operate below capacity because they’re unable to attract enough traffic.

This blog will provide some effective marketing ideas that will help attract lots of customers and help you stand out from your competitors.

Here are six ways to marketing strategies for escape rooms:

1. Social Media Marketing

In this strategy, you’re engaging with potential customers via various social media platforms such as Twitter and Facebook. Although there are many more platforms, these are the largest networks. This means you can easily get a good following, engage with that following, and provide responses to customer queries.

Apart from directly interacting with customers, you can use social media marketing to promote site content and host customer contests; both will boost your escape room’s public image.

On social media, customers are able to post reviews about your escape room. This gives you an opportunity to thank them or politely respond to any criticisms or negative feedback in a timely manner. This shows your customer base that you have an active online presence and truly care about their experiences in your escape room. These steps will help build trust between you and your customers. Building this trust is key to getting repeat engagement with your escape room on a monthly basis.

2. Content Marketing

This is the cornerstone of business marketing. But in the escape room industry, this seems to be an untapped resource. You can use content marketing to not only attract new customers but to keep ahead of the competitors. In content marketing, you’re creating infographics, videos, articles, blogs, and many other online products that can offer value to your target customers. Content marketing products for an escape room can range from a testimonial page about a user’s experience with your escape room, a blog post that provides an explanation about inductive thinking, or even a 60-second video about how to use certain features in your escape room. Basically, the sky’s the limit in content ideas. Every time you post new content, it increases your escape room’s chances of showing on Google’s SERPs and potentially attract new customers. This means you’re actively acquiring new customers with every piece of new content!

One caveat about content marketing that you should keep in mind is that it won’t give you a windfall overnight. It provides so slow but steady results over a period of time. If you think about it, this is a sustainable way to grow a business. Explosive growth will help you earn a quick buck, but it’s not effective in the long term.

When using this marketing strategy, your escape room business literally climbs towards success from the bottom. It will take a lot of research, time, patience, and refinement, but the results are worth it!

3) Local SEO

In local SEO, you’re adding your company’s name, phone number, and address to your company website and other online directories. With this marketing strategy, your escape room business will pop in many places in the search engine results pages. What’s the benefit? Your business will get more online visibility and it will encourage users to click and go to your website. Trapped! Escape Room Las Vegas has done this extremely well with the help of Website Tigers. They are one of the best escape rooms in Las Vegas!

Perhaps the main benefit of local SEO is that it enables you provide extra information to search engine visitors anytime they explore keywords related to the escape room industry. This means that apart from your website, your business’s photos, Google Review rating, your location on Google Maps, your phone number, hours of operation, and address, also show up. This is a lot of information and it takes up a lot of space at the top of the search results page. On a mobile device, the entire screen can fill up with a local SEO listing.

So signing up with local SEO outlets like Google My Business and TripAdvisor will help you promote your escape room center business more effectively. Anytime visitors search for escape rooms, they will see your business at the top. This why the most fun room in all of Las Vegas gets a ton of their customers from Google.

4. Organic SEO

This marketing strategy is a process that improves your website so that both Google and visitors can easily read, comprehend, and contextualize. In organic SEO, your business’s ranking in Google SERPs are improved through the use of specific phrases and keywords related to the escape room industry.

Consumers have an intrinsic trust in Google because it’s entirely objective. Google’s algorithm doesn’t have biases or opinions, and usually delivers the best quality results to online users. For escape room owners, this is a boon because they can earn trust and acquire customers passively, simply by showing up in search results.

If your escape room has a high ranking, it will attract more visitors to your website. This gives you a chance to engage with these visitors with compelling content and potentially convert them into repeat customers.

To capitalize with organic SEO, target high-value keywords such as “escape room pricing”, “escape room in (city name)”, etc. These are search terms that a visitor will use to search for a particular escape room. Specific searches are also called long-tail keywords and they indicate a user’s purchasing intent. Generally, if a customer is using a long-tail keyword to perform a search, they know exactly what they want. This makes them most likely to purchase. Shorter keywords don’t reflect a visitor’s intent.

For your escape room’s marketing strategy, use long-tail keywords so that you can attract high intent visitors.

5. Blog

Many people have heard about escape rooms, but only a handful of them know what they do or provide. Set up a compelling blog that intrigues and educates people. Use it to cover a wide range of topics so that your escape room is at the forefront. You can even collaborate with guest bloggers and ask them to share their experiences. This will help build brand awareness. In exchange for their content, offer free visits to your escape room. Not only will you promote your brand in an inexpensive way, but you will also build meaningful relationships that may come in handy down the road.

6) Website

Building a functional website that is easy to use and reflects what you have to offer. Creating a website is an effective way to generate booking and track performance. This is the foundation of your escape room business; the place where visitors will land via other marketing channels.

Social media advertisements, brochures, and even Google will send potential customers to your escape room website. This is why your website must satisfy your customers’ expectations. Implement a call-to-action and make it user-friendly. Steer visitors through your escape room theme and brand values to fascinate them!

Hire Website Tigers for Escape Room Marketing Services!

A sound marketing strategy set up by Website Tigers is vital in setting up your escape room business for success. Marketing for this industry is completely different than other businesses like plumbers and home builders. To help your business expand and build meaningful relationships with customers, you need to provide more than outstanding props and fun experiences. Figure out a way to stand apart from the crowd. Use success strategies that will help your escape room business become popular. Lastly, always keep up with your marketing and research. Keep experimenting with new marketing strategies. This will give your escape room business an edge over your competitors!

Check out this video for Trapped! Escape Room in Las Vegas, NV: