Website Design & SEO in Boca Raton
Looking for an expert on search engine optimization (SEO) or website design in Boca Raton, Florida? Website Tigers is a unique team of creative marketers that understand the ins and outs of designing websites and ranking websites on the first page of search results.
Don’t listen to so called “website design gurus” or “SEO gurus”! We don’t trust them, and neither should you. Contact a real expert who knows when they don’t know something!
We don’t understand everything about business; we don’t even understand everything about SEO or website design. We start off our process by understanding how your business works, why you are unique, and what you can do to succeed in your online endeavors.
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What is the Boca Raton – Website Design Process?
Designing and launching a new website is a multi-step process that requires diligence, dedication and knowledge. By combining practicality with creativity, you can create a fully functional site that works to achieve a specific purpose for personal or business use.
Goals and Research of Boca Raton Website Design
It makes sense, then, that the first step in website design is to define the purpose or goal of your site. Some common reasons for building a website include:
• Establishing a blog or news outlet
• Creating an online presence for an existing business
• Launching a new online business
• Creating a community for a shared interest
The purpose of the site defines your target audience and dictates how you’ll manage the layout, write the content and design the appearance. Research ideas by checking out similar or competitor websites to get an idea of what works and what doesn’t.
Planning the Site
Beginning with a site map of all the pages you intend to build, the planning phase lays the groundwork for the entire website. You need to figure out how the content is going to be delivered, what the structure of the navigation will be and what special scripts or programming languages are necessary to make it happen. If you’re launching a business website, you also have to consider what methods you’ll use to collect visitor information.
Working on the Design
With your goals and plan in hand, make a basic outline of your site’s design. Start with wireframes, which are basically bare-bones blueprints of each page, and turn these into mockups of the finished pages to give yourself an idea of how the completed site will look. The design phase is the time to choose a color scheme and fonts and decide what types of images or media to use to balance out site text.
Putting it All Together
If you do a thorough job on the first three steps, creating the actual site should be simple. All you have to do now is put each of the pre-planned elements into place. Create pages and menus, insert images and forms and add unique content for a complete, eye-catching site that draws in visitors.
Testing and Site Launch
A website should never go live before it’s been tested. Check every aspect of the site for problems or mistakes. Proofread the content, click the links, look at the images and test across multiple browsers for compatibility. If everything checks out, then you can upload the site to your hosting provider and announce it to the world.
Maintenance
Websites are dynamic structures that need continual checking and revision. Once your site is up and running, take time to regularly look for:
• Broken links within the site or links to outdated offsite content
• Keywords in content that are no longer driving traffic
• Forms that aren’t submitting properly
• Images or videos that don’t display
It’s also essential to create a stream of fresh content such as blog posts to keep your site visible to search engines and generate continual interest from your target audience.
As you move through each step of the design process, you’ll see your website coming together into a cohesive finished product. If you put in the work and are willing to continue making changes over time, your site should accomplish its purpose and deliver the results you’re looking for.
SOURCES
http://www.printmag.com/featured/phases-of-the-web-design-process/
How Does Boca Raton SEO Work?
When Google rolled out its Panda updates several years ago, they greatly impacted how SEO worked and what showed up in search engines. It was a hassle for marketers and a relief for people using search engines. Gone were the days of filling a site with nonsensical keyword-stuffed articles, and a new era of search engines scanning for quality content was ushered in. According to a Google algorithm update timeline by Moz, as many as 12 percent of search results were affected by the changes. Panda made it harder for sites with minimal content and more ads to rank higher. SEO is a complicated process that is always evolving. However, there are a few key building blocks to start with.
Optimize Content
This is a process that takes some time. While drag-and-drop site builders are easy to use, it is a good idea to use HTML coding. This allows you to make use of meta tags, headers, keyword placement and proper back links.
Meta Tags
To better understand these, consider them private messages to the search engine crawlers. Meta tags are descriptions of a site that are hidden in the HTML. While they exist, they are not visible to site visitors. They simply help search engines find the page based on its information, services or products.
Headers
These are HTML tags for headlines. Including keywords in the headers is a good idea for helping search engines find the content and displaying it higher in the rankings. Include keywords that have to do with your content in the page’s title also.
Keyword Placement
There are many theories about optimal keyword placement in page content. While there may be some truth to some of the theories, it is a good idea to avoid overusing keywords or stuffing them in where they read unnaturally. Instead, focus on quality content and using variations of keywords that people word search for. For example, keywords for an article on SEO- are not just SEO, SEO, SEO, but instead would be search engine optimization, what is SEO?, search engine marketing, search engine rankings, how to rank in Google, how to show up on search engines, optimizing content for search engines, etc.
Back Links
It is helpful for site owners to have other sites link their pages. For example, imagine that a new company posts a graph that is packed with useful information. Another older and larger company in a similar industry likes the graph and puts a link to it on their site, which causes more people to link to it. These back links to the new site can help improve its ranking.
Submit The Site To Search Engines
After the site is built and the content is optimized, the fastest way to be indexed in search engines is to submit the site manually. Start by submitting it to Google, Yahoo and Bing.
The overall goal is to rank higher on search engine return pages. These are commonly abbreviated as SERPs. Google offers a variety of SEO tools for businesses based in Boca Raton and the rest of Florida, not to mention the many tutorials for specific topics. It is important to drive traffic to a site. Using social media is a good way to do this. Post interesting photos on Instagram that direct a person to the site, talk about a promotional deal on Facebook that requires readers to visit the site or write a blog that sends a reader to the site for more information. Wordstream suggests several other ideas on this topic. The keys to remember are to update optimized site content and to drive traffic to the site. While these basics are helpful, people who want their sites to actually rank on the first page of search engines, must work with an SEO consultant.
Additional Information Sources:
http://www.wordstream.com/meta-tags
http://computer.howstuffworks.com/search-engine-optimization.htm
https://support.google.com/blogger/answer/42533?hl=en
Information on Boca Raton – Tropical splendor
Boca Raton is situated in the Palm Beach County in Florida, USA. The city incorporated in 1925 has a total population of 89,407 as of 2013. On any particular day, the city has about 350,000 people. Based on its land area and population, the city is one of the largest between the counties of Pompano Beach and West Palm Beach.
History
Boca Raton is a Spanish name that denotes Mouse mouth literally, while the words actually refer to inlet (Boca) and rocks that gnaw the cable in a hip (Raton- is a nautical Spanish term). Boca Raton also refers to pirate’s cove. The name had originated initially in the maps created during eighteenth century and in association with a Biscayne Bay inlet in Miami, but later the name moved north in nineteenth century to the present location, which was called as Boca Ratones Lagoon.
Location
Boca Raton embraces the entire shoreline extending from West Palm Beach in the north to Fort Lauderdale in the south. The bustling business area has plenty of charm and prosperity. The charming city with its Mediterranean Revival type of architecture makes it a very appealing place for both its residents and visitors. There are plenty of parks and hiking paths, which offer visitors a splendid time viewing spectacular greenery. The coastal city boasts of great tropical beaches that offer adventure water sports including snorkeling, and visitors can swim and bath in the sun, while enjoying the tropical climate.
Boca Raton facts
The city has Council Manager Type of government. It is a principal city in Miami metropolitan region and has a Tropical rainforest form of climate with temperatures soaring up to eighties during winter and in summer up to low nineties.
Places of interest in Boca Raton
The city called as Boca by the locals has several appealing attractions including
- Beautiful beaches and excellent golf courses
- Art museums and fine hotels
- Concerts held at the amphitheater in Mizner Park and Jazz clubs
- Family owned quaint boutiques and the shopping mall housing 220 shops in the sparkling Town Center
- Fine dining restaurants
The Japanese Gardens and Morikami Museum have been enlightening visitors with the rich Japanese Culture ever since 1977. The Gumbo Limbo Marine and Coastal Environmental Complex spread over 20 acres gives a delightful insight on the opulent coastal heritage of the region.
Wildlife reserve
The Loxahatchee National Wildlife Refuge provides a glimpse of the northern Everglades including wet prairies, swamps and saw grass marshes. The refuge functions mainly as a shelter for birds and wildlife and also helps in maintaining water levels for emergency needs and irrigation.
Business center
The city is the headquarters for Office Depot, a leading supplier of all office products and services. GEO group, which operates prisons, is also based in Boca Raton. Other important businesses in the city include media companies like FriendFinder Network and American Media, Luxury Resorts, a famous hotel company, Jarden, a consumer products store, BMI Gaming and Vitacost e-retailers.
The greater Boca Raton or the unincorporated area lies outside the main city limits and has huge planned developments including several gated communities and numerous golf courses.